St Patrick’s Day is one of the biggest moments in Ireland’s tourism calendar, and in 2026 Another Avenue was in the heart of Dublin capturing the celebrations for Tourism Ireland.
On 17 March, our crew filmed across the city as Dublin came alive for the National St Patrick’s Day Parade, capturing the colour, energy and atmosphere for an international tourism audience.
The 2026 parade had the theme ‘Roots’, celebrating the people, places and stories that connect Ireland and its global community. More than 3,000 participants took part, with 12 large-scale floats and performers from Ireland and overseas.
Leading the parade was Vogue Williams, who was the 2026 Grand Marshal. Another Avenue had the opportunity to interview Vogue on the day, capturing her thoughts and experiences as she took on the prestigious role.
Our cameras followed the action throughout the day – from the spectacular parade and performers to the crowds, musicians and spontaneous moments that captured the unique atmosphere of St Patrick’s Day in Dublin.
Filming for Tourism Ireland, the Another Avenue team set out to capture more than just the parade. The footage showcased the atmosphere of Dublin and the experience of being part of Ireland’s national celebration.
With more than 20 years’ experience in television, live events and broadcast production, Another Avenue brings the skills and experience needed to work in large, fast-moving event environments – capturing the moments that tell the story.